About Bad Sponsor
What! A Bad Sponsor?! Nonsense… no such thing exists!
All sponsors are perfect!! We love them all… right…?
Bad Sponsor is a spin-off from the 2022 Change Manager’s favourite “Bad Change”.
It follows the 15 adventures of Bad Steve, Bad Steph and Staffy the Strategic Support Dog and all the horrible decisions they’ve made in their career. Luckily for us, they’ve been reflecting on their past selves and have decided to share 75 tips so you can avoid their mistakes and be a legendary Good Sponsor.
Bad Sponsor is now available as a completely FREE PDF and includes some very cool bonus from the O.G. Bad Change book. So go ahead and share the love – send it to your colleagues and leadership team!
And if free stuff makes you a bit uncomfortable, you can always make a donation of an amount of your choosing to the National Homeless Collective, that’s where we send all the proceeds from our soon-to-belaunched book on Amazon!
Enjoy Bad Sponsor and tell us what you thought of it via email or on LinkedIn so others can hear about it too.
The Bad Change Company
Peter & Gilbert
Link for Australian buyers:
Link for everyone else:
Did you know that Bad Sponsor is a Sequel?!
Bad Change is a book for everyone with an interest in Change. Managers, leaders, people like you and us or those who like something a little different – a combination of comics and tips!
The 50 comics are meant to make you laugh and chuckle in recognition of Bad Change, while the 266 tips are meant to show you how to do the opposite and help you get better outcomes across various challenges in leadership, communication, delivery, readiness and strategy for Change.
$34.95
“So many great insights, tips and ‘reality tested and validated’ approaches presented in a fun and innovative way, that enables you (the reader) to dip in and out of the content when and where you need it.”
– Kathryn L.
“Peter and Gilbert have done an awesome job capturing the all too familiar aspects of bad change! The very accurate and all too familiar assumptions about Rob the Resistor, why you should just tell the truth and communicate in plain English! And of course, Uno the unicorn!”
– Michelle P.
“We’re huge fans of visual fluff free communication and teaching and this gem of a book, hits the mark big time. It will make you both smile and be smarter at the change work you do!”
– Agile Change Leadership Institute
Some messages from our happy readers 🥳
“So many great insights, tips and ‘reality tested and validated’ approaches presented in a fun and innovative way, that enables you (the reader) to dip in and out of the content when and where you need it.”
– Kathryn L.
“Peter and Gilbert have done an awesome job capturing the all too familiar aspects of bad change! The very accurate and all too familiar assumptions about Rob the Resistor, why you should just tell the truth and communicate in plain English! And of course, Uno the unicorn!”
– Michelle P.
“Finally got my hands on a copy of Bad Change and I’m sitting here nodding and laughing as I read the adventures of the bad change team.
Thank you for the sometimes hilarious and often relatable comics as well as the brilliant tips.
If you haven’t already got a copy… run, don’t walk. They are going to be gone quicker than a free Bunnings sausage.
– Kellie B.
“The book tackles the challenges of Change Management work in a very light-hearted and accessible way, with a comic book style and easy to grasp and action tips. It has a cast of characters and presents them in a way that we can all relate to (who hasn’t come across Steve and Pedro!).
This book is a must-read for all change agents and anyone involved in project delivery! I loved it so much I’ve ordered a stash to give to my team and clients – and all profits go to charity!”
– Marilyn S.
“We’re huge fans of visual fluff free communication and teaching and this gem of a book, hits the mark big time. It will make you both smile and be smarter at the change work you do!”
– Agile Change Leadership Institute
This is a must-have book for any change agent.
If you have the scars, you will recognise way too much and laugh at the memories, and learn some new tricks.
If you are new to our field, this will teach you more in 120 pages than ten years of experience.
– Edwina P.
The Bad Change Company
That’s us, Peter Phan and Gilbert Kruidenier and our 18 imaginary co-workers. We’ve created quite a few experiments together over the past five years, like the “Dear me of 2007” and “Hybrid workspaces” videos, The Chameleon Cards, Australasian Change Days sessions and more than a few corporate change and communications jobs.
Peter is in charge of pretty pictures while Gilbert gets to play with words and somehow that creative process always just works. Because we still have a lot more ideas to bring to life, we figured we needed an actual name for our collaborations. But not just any old name of course! We needed a name that stands out, that makes people stop and wonder, but most of all a name that is easier to remember and spell than ‘FLIMP Studios and Kruidenier Consulting Productions’. You can see the issue, right?
Even though The Bad Change Company was only a working title at first, we grew to like it and now it just feels like us. Of course it helps that we can have a unicorn for an office pet. We don’t have much of a strategy other than to “do fun stuff that helps people” and that’s gotten us this far. If you have any suggestions, especially crazy ones, we’d love to hear from you any time.
Say Hello!
Have a question about the book, the characters or any of the tips? Ask us anything!
Drop us a quick message in this form and we’ll be in touch real soon.